About

Two operators.
One thesis.

ASI is built by operators who got tired of consulting theatre. The data is unified. The workflow ships. The operator approves every move.

2Operators 600+Specialist bench SydneyAsia-Pacific delivery

The thesis

The case for a decision layer.

01The problem

Most AI consulting is theatre.

  • Decks nobody implements.
  • The same SaaS pitched to twelve industries.
  • Operators see through it instantly.

02The shift

The model is not the moat anymore. The substrate is.

  • One clean ontology.
  • Agent and operator read the same state.
  • The speed race is won in-sector.

03The order

The data foundation comes before the AI.

  • Phase 0: map the workflow, write the spec.
  • Phase 1: build the data layer. No AI yet.
  • Phase 2: ship agents. Measure the lift.

04The shape

A build partnership, not a self-serve tool.

  • The pilot runs at break-even.
  • Never charges more than it returns.
  • Engagements run 24 to 36 months.

Founders

The two operators.

01

Sameer Chib

Founder · Editor of the Intelligence Brief

Owns
The decision layer · the brief · the editorial line
Record
Operator-side AI across the Australian mid-market
Base
Sydney, Australia

Runs the decision layer on every engagement. Owns the brief and the editorial line.

Businesses grow at the rate they decide. The platform compresses that rate.
02

Ansh Mudgil

Co-founder · Data and Business Operations

Owns
The data substrate · pipelines · governance
Record
Y Combinator alumnus · top 0.1% in data and operations
Base
Australia

Owns the substrate under every engagement. The reason ASI ships production systems on a 90-day clock.

The substrate is the moat. Whoever holds the ontology wins the speed race.
2
Operators

The decision layer, end to end.

600+
Bench

Specialists activated per engagement.

24-36
Engagement months

The pilot is the front door.

ASI is the decision layer and partner-of-record. The bench is the build.

House line

What runs through every engagement.

  1. 01 The decision is the only outcome that counts.
  2. 02 Decision speed is the lever. Noticed to acted.
  3. 03 Agents are first-class users, not integrations.
  4. 04 Legible state, safe by construction. The operator approves every move.
  5. 05 A ninety-percent workflow is a failure of design.

The pilot is the front door.

Name the workflow and the call that takes too long. A scoped proposal lands in forty-eight hours.

Book a 90-day pilot